Your blog posts generate traffic, and naturally, you want to transform this traffic into tangible leads. You may need to obtain a list of names, emails, phone numbers, etc. Leads are collected when your followers subscribe to forms on your blog pages, such as "subscribe to our newsletter" or "download an eBook". But how do you know which articles are generating the most leads from your blog?
Scoop.it can help uncover this information, but to do so, you need to install our lead trackers.
So how do I find the tracker and where should I install it?
From the Smart Calendar you can click on "tracker" below your Wordpress destination:
Select the type of CTA you have on your site, and install our code on the "thank you" page after the user subscribes.
If you are using a custom CTA, click on "<custom>" and follow the instructions by copy/pasting the following code in your form.
If you are using more than one form (for eBook, Newsletter, Demo...) we can add a specific parameter to give a name to each tracker and identify which CTA is generating more leads than others.
To enable this parameter you need to duplicate this line and personalize it:
+ "&referer=" + encodeURIComponent(document.referrer);
+ "&location="+ encodeURIComponent(document.location)
+ "&referer=" + encodeURIComponent(document.referrer)
+ "&page=" + encodeURIComponent("ask-for-demo");