Your blog posts generate traffic, and naturally, you want to transform this traffic into tangible leads. You may need to obtain a list of names, emails, phone numbers, etc. Leads are collected when your followers subscribe to forms on your blog pages, such as "subscribe to our newsletter" or "download an eBook". But how do you know which articles are generating the most leads?
Scoop.it can help uncover this information, but to do so, you need to install our lead trackers.
So how do I find the tracker and where should I install it?
From the Smart Calendar you can click on "tracker" below your Wordpress destination:
If you're using Marketo, HubSpot, or MailChimp forms, just follow the instructions to embed the tracker directly into the code of your forms.
If not - don't worry! You just have to click on "<custom>". You'll find the code of our lead tracker. You'll just need to paste it into the footer of the webpage that comes right after what you consider to be a conversion event (usually it's a "Thank you" page).
If you are using more than one form (for eBook, Newsletter, Demo...) you can add a specific parameter (scit_type) to give a name to each tracker and identify which CTAs are generating the most leads.
You'll just need to add this parameter after the existing ones, just like in the example below:
imgSrc += "&location="+ encodeURIComponent(document.location);
imgSrc += "&thankYouPage=true";
imgSrc += "&referer=" + encodeURIComponent(document.referrer);
imgSrc += "&scit_type=" + encodeURIComponent("ask-for-demo");
Note that you can add as many parameters as you want to the tracker ("&email" for example to gather email addresses). You'll then be able to retrieve all this data in your CSV exports generated from our Analytics module.