Here are key updates to the Scoop.it Content Director software, coming live in April, 2017.
1. Ability to edit the excerpts for Wordpress, Drupal and Hubspot integrations
By default the excerpt automatically contains a quotation from the original article, but you can now edit it to have a custom excerpt displayed on your website. This excerpt can be a quote from the article, or different from the article.
2. New Content Strategy Module
A new module has been launched by our team to help you formulate a content strategy by targeting content to your ideal customer personas, interests, and funnel stages. With this module, you will now be able to create a profile for each of your target personas and attach content to each one. This should help you visualize where you are lacking content which may target some of your ideal customers.
You will be also able to classify content with regards to funnel stage.
We are happy to explain these updates further. Please contact your account manager to set up a training session.