Sharing your blogposts on different social networks is highly recommended to maximize exposition and pull traffic to your website.
You can do it directly when you create a blogpost in Scoop.it Content Director, by selecting the social networks you want to publish on:
However many of your followers won't even see this post appearing in their timeline - the average lifetime of a single tweet is no more than 18 minutes - hence the need to repost your existing content to maximize their ROI. You can do that on Scoop.it Content Director by clicking on "Share existing content" in one of your distribution channels.
Then you can see all your previously published content in this pop-up window:
You can apply different filters to find what type of content you want to publish:
- You can chose to display content from all destinations or one destination in particular
- You can sort your content either displaying the last posts published ("Last Posts") or the ones that generated the most shares, views and leads ("Most Popular").
- You can decide to show only content that was tagged as "Evergreen", ie that you can re-share because it is not time-sensitive.
Finally, you can also look for specific words in your existing content through the searching bar.
Once you have decided which piece of content you want to re-post, you have two options: Share or Promote.
The Share button allows you to post on different social channels only once. You can choose the date manually or let Scoop.it send the posts based on your goals.
On the right, you can see when and on what channels the article has already been shared in the past.
If you want to plan on re-sharing that article multiple times on your social network - which we recommend - you can use the Promote feature. You then have 2 options:
- Do it manually, by clicking on the days you want to publish. Scoop.it automatically sets a time, based on your goals.
If you want to edit the time and/or the content of the social post, you can click on the newly-created scheduled post:
- Click on "Add Shares". Scoop.it will then ask you how many times you'd like to re-share your original content.
Scoop.it will then spread those shares according to the best practices of each social network. For example, if you select more than 10 shares, we will spread them out over a few months in a strategic pattern based on proven industry practices.
Don't hesitate to read our article on the Opportunities module to go further on how Scoop.it can help you find the most relevant content to re-publish. You can also check out some of our blogposts on how to extend the life of your content, and how to promote and amplify your content marketing.