We at Scoop.it want to make sure we are helping you exceed your content marketing objectives. Maybe that’s triple the amount of leads coming in every week, maybe it’s twice as many social shares per blog posts, or something else. We have various trackers that you can install into your blog to help us track this data, and we have a very easy-to-read chart format to help you read the information or share it with your team.
First, install trackers. The main metrics we are tracking are views, visitors, social shares, and leads. The views tracker can be accessed from the calendar by clicking “install tracker” from the right hand side of your destination. We can also do this for you. Ask your account manager for assistance.
The view tracker is a simple copy-paste code that you can install into your website, to allow us to track how many visitors and views you are receiving on certain pages of your site (you can install it on just the blog pages, or the site as a whole). Here is a guide to installation for Wordpress.
To track leads, we have various trackers available. You can determine which is right for you by selecting the type of CTA you have in your site (such as hubspot, marketo, mailchimp, etc). Each option provides a specific code and specific instructions for installing the tracker. You can also create a CTA within Scoop.it! To view these options, hover over your destination name in the calendar and click on “trackers”.
1a. Read your results. Once the trackers are installed correctly, you can use the Scoop.it analytics dashboard to get a clear understanding of how your content is performing. From the calendar itself, you will get a snapshot of your content performance, in terms of views and leads.
To deep dive into these analytics, click on “analytics” from the navigation bar on the top right of your screen. Here, you will have 4 chart views: Goals, Views & Visitors, Leads, and Posts.
The first view is the goal achievement view. Remember those goals you set for yourself when creating your destination? Here, we will let you know if you’ve accomplished those goals or not. If you see a lot of blue, it means you are doing great and are on top of your publishing schedule! If you see a lot of red, it means you are falling behind the goals you set. Maybe you need to adjust them.
The second view is the views & visitors view. You can determine how you wish to display this information; daily, weekly, monthly, or from a custom time range. Here, in gray, we will show you all posts that have been published on your blog (either original posts or from Scoop.it). The red line represents how many visitors came to your site in a given time period, and the blue line represents how many views on your site those visitors had.
The third view is the leads view. Here, we will show you how many leads you received on a given day (or week or month), compared with how much you published. A “lead” is defined by where you installed the tracker. If you put it in the thank-you page for a “newsletter subscribe” form, then we are looking at how many subscribers you received. You can have multiple lead trackers running at once. To view the difference in leads from different forms, you can download a CSV file of your Scoop.it analytics.
The fourth view is our post-by-post analysis. Here, we give you a clear understanding of how each blog post performed in your site (whether it was published through Scoop.it or not). You can see clearly which posts received the most views, visitors, or leads. You can click on the post for a clear understanding of how it performed over time.