Hawkeye helps you identify trending topics that will resonate with your audience.
Hawkeye gives you actionable insights to eliminate guess work in your content creation process. It listens to millions of content sources, measures them and understands them for you. You’ll learn which topics are relevant to your audience and drive the most engagement. You’ll be able to measure how competitive these topics are to identify opportunities and create content that really meets your audience’s interests.
Hawkeye helps you reverse-engineers top-performing content on any topic or website. You will be able to analyze top-performing content’s attributes: format, length, readability level… Thanks to that, you will understand what it takes to succeed with your next content asset. It will give you inspiration and be able to create more unique content.
Owned Content KPIs
With Hawkeye, you get a clear picture of your existing content. You can analyze the performance of each asset and understand the topics you’ve covered and identify the ones lacking content. This way, you’ll be able to drive your content strategy based on data – not guesswork.