In the Analyze section of Hawkeye, you will see a field and analyze button. Enter the terms or topics you are interested in analyzing and select analyze.
By default, a search is defined like this: “title” “contains exactly” “your keyword(s)”. The default period is “last year” and the language reflects your browser's language. The results are sorted by popularity, that is to say, the #1 content in the list is the one that gets the most important volume of shares on social media (excluded Twitter).