Want to refine or change your results? Customize your query by modifying the search criteria.
While you begin by searching domains by default, you can switch your content source. The options are as follows: content, title, author, domain, and source type. When you switch the content source, your subsequent filters will change. But don't worry, we've written this article to help you make sure your filters are functioning! In this example, our website is dundermifflin.com and we are benchmarking results against Staples and OfficeMax.
Contains the terms somewhere in the content. Terms do not have to be together or in the same order. For example: "printer paper" results would contain content (websites, posts, blogs, etc.) that contain the word paper and contain the work printer, not necessarily together. They might appear together, but they don't have to.
Contains the specific terms somewhere in the content. Terms appear in the content exactly as they are input in the fields. In this example, "printer paper" must appear together and in that same order somewhere in the content.
Does not contain
Does not contain the terms anywhere in the content. Terms do not have to be together or in the same order. Here, "printer paper" would exclude content results that contain the word 'printer' somewhere and also contain the word 'paper'. They might appear together, but not always.
Does not contain exactly
By now you may have guessed the pattern. This is essentially the opposite of the "contains exactly" query. Here, we would exclude results that contain specifically "printer paper" - in that order and side-by-side.
You're in luck, these fields work just as the content filters! Scroll up to revisit the options.
If you select 'is', Hawkeye will only look for results that match your author terms.
'Contains' will provide results where the author contains your author terms. This option is best when you do not know the specific or full name of the author for whom you are searching or if your company has a specific naming convention for content contributors.
Excludes results that are a match to your author terms.
Results will only display data from websites (URLs) that you have specified.
Results will only exclude data from websites (URLs) that you have specified.
Source type filters
Again, we have a selection of 'is' and 'is not' which functions just as it does for domains. However, we also have a source type toggle between blog and news. As you might guess, you can use this filter to refine results to include or exclude two very popular content types, blog posts and news articles.
You can add boolean filters to take multiple keywords or criteria into account. For instance, you could search for content that is coming from your website and two competitor's sites. Here, we're benchmarking across dundermifflin.com, staples.com, and officemax.com.
But let's say we want to benchmark a term or topic. Remember how we were curious about printer paper earlier? (And since we want to look for that specific term, we'll want to use 'contains exactly', as you recall.)
You can layer different filters to refine or broaden your search. Keep in mind that the query is boolean: AND and OR matter and will impact what you see.
Click the X at any time to remove an AND section.
Erase a value to remove an OR value.
You can also fine tune your query by changing the period of time:
Then, you can execute your query in another language than the default one (the one of your browser). For that, you just need to select the desired language:
Last, if the sort by popularity doesn't match your needs, you can change it to sort by relevance or freshness:
Don't forget to save your queries so you can review results time and time again!