This graph is a visual representation of content by word count, separated by website domain. Your content strategy should include consideration such as the length of your written content. Many marketers rely on general rules of thumb (not too short, not too long) and default to SEO-driven content format rules. But that isn't the best way.
With Hawkeye, you are able to see content distributed by word count. If you know your competitor is getting many more shares than you, you may consider this report. Is this content longer or shorter? Use this metric alongside topic data to get a comprehensive understanding of your competitor's strategy.
Pro-tip: hover over the bars in the chart to see exact volume totals