What does this mean?
In the mentions and shares report, Hawkeye provides a share of voice analysis for the number of times a brand has been mentioned and the number of times content about them has been shared.
Why does this information matter?
As a content marketer, you need to understand the conversation happening around your brand. From there, you can better understand your audience and you can leverage existing content. This cuts down on time and effort and adds to the lifespan of good content. This report provides a bird's eye view of your share of voice on unowned channels.